And like Google and Facebook, Pinterest gained popularity as an avenue for people to find content that lived outside its walls. It’s as much a search engine as a social network. Pinterest has been pretty clear about its ambitions to be something of a hybrid between Google and Facebook. Instapaper will work with us to continue building indexing and recommendations technologies, and we look forward to building great products together,” said Pinterest lead product manager Steve Davis in an emailed statement. The Instapaper team are experts in saving, curating and analyzing articles, and they’re a welcome addition to Pinterest. “As the world’s catalog of ideas, we’re focused on making it easy to save and discover content on any device. And it could give Pinterest a way to try to rival Facebook as a popular place people go to find things to check out, be it wardrobe ideas, tattoo designs, how-to videos or news articles. And because eight-year-old Instapaper brings with it a bunch of insight into the articles that people save and read, which translates into data six-year-old Pinterest can use to get a better idea of what content it should recommend to its audience. That data could be combined with the data Pinterest already has on what content people like to post to and view on its service. So why would Pinterest buy a company whose product largely duplicates its own?īecause Instapaper stores the actual content, removing the need for people to leave its app to view it. At first, people were mainly saving images, but they’ve also started saving articles, to the point that Pinterest considers that “a core use case.” But saving articles is the same reason people use Instapaper - its “core use case,” if you will. Pinterest started out as a way for people to collect content from around the web for themselves and others to check out later. The similarity is almost too close for the deal to make sense. People use Pinterest and Instapaper for similar reasons. Instapaper’s service will remain available post-acquisition, and Pinterest has no plans to put ads in Instapaper, according to a Pinterest spokesperson. On Tuesday, Pinterest announced it is acquiring Instapaper, which people can use to save articles from around the web to check out later. Pinterest is buying read-it-later service Instapaper to ramp up its run at Facebook as a rival next-generation, increasingly insular media portal. ![]() Instaparser will keep running until November 1, 2016.Saving articles to Pinterest has become “a core use case” even before the company acquired read-it-later service Instapaper. Instapaper has already ceased signups for Instaparser and will halt billing for existing customers. Instapaper will be sunsetting Instaparser (their developer product). The announcement that Instapaper has joined Pinterest also included an announcement about Instaparser. According to Nasdaq, Pinterest said it would “leverage Instapaper’s expertise in recommending articles based on user behavior.” According to Nasdaq, Pinterest said that Instapaper would continue operating as a separate app. said that it has acquired Instapaper, and that the terms of the deal were not disclosed. The Instapaper team will be moving from betaworks in New York City to Pinterest’s headquarters in San Francisco, and we’ll continue to make Instapaper a great place to save and read articles. Instapaper says that “joining Pinterest provides them with the additional resources and experience necessary to achieve that shared mission on a much larger scale.” Instapaper assures its users that nothing will change for them.įor you, the Instapaper end user and customer, nothing changes. Instapaper points out that their core mission was to allow users to discover, save, and experience interesting web content. The biggest change that has been revealed is that Instapaper will be sunsetting Instaparser. ![]() I use both Pinterest and Instapaper (rather sporadically). Instapaper announced that it is joining Pinterest.
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